erfect Properties

Accessible real estate investing

erfect Properties

Accessible real estate investing

Problem to Solve
a.k.a. the Business Case

The majority of real estate web apps focus on buying and selling homes as primary residences.

Significantly fewer platforms exist purely for real estate and property investment purposes. Fewer still are investment platforms designed specifically for new and inexperienced investors.

Thus, a market opportunity exists to cater specifically to investors who are relatively new or venturing into this asset class for the first time. As an added bonus, experienced users also appreciate uncomplicated tools. Win-win.

Perfect Properties sets itself apart as a hyper-focused responsive web app for real estate investment , featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.

Problem to Solve
a.k.a. the Business Case

The majority of real estate web apps focus on buying and selling homes as primary residences.

Significantly fewer platforms exist purely for real estate and property investment purposes. Fewer still are investment platforms designed specifically for new and inexperienced investors.

Thus, a market opportunity exists to cater specifically to investors who are relatively new or venturing into this asset class for the first time. As an added bonus, experienced users also appreciate uncomplicated tools. Win-win.

Perfect Properties sets itself apart as a hyper-focused real estate investment platform, featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.

Problem to Solve
a.k.a. the Business Case

The majority of real estate web apps focus on buying and selling homes as primary residences.

Significantly fewer platforms exist purely for real estate and property investment purposes. Fewer still are investment platforms designed specifically for new and inexperienced investors.

Thus, a market opportunity exists to cater specifically to investors who are relatively new or venturing into this asset class for the first time. As an added bonus, experienced users also appreciate uncomplicated tools. Win-win.

Perfect Properties sets itself apart as a hyper-focused real estate investment platform, featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.

The Approach

The Approach

The Approach












I was handed a brief with a primary persona already developed. My objective was to design an intuitive, user-centric app to meet her needs and goals. But, that's what everyone wants.

To distinguish Perfect Properties, I created :

A vibrant, attractive color palette and typography that suited the persona's tastes. Blue, purple, and green hues lend an optimistic air for inexperienced investors.

A compact layout of property documentation. Most real estate apps require a user to scroll… and scroll… and scroll to find critical information, such as purchase history, building permits, and nearby schools. Not here. Perfect Properties consolidates this background info with expandable cards below the property listing.

An investor education feature, which allows users to quickly look up key terminology and concepts, so that they can feel informed and confident in their enterprise.

For this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.

Please feel free to explore the project journey in greater detail below.



























I was handed a brief with a primary persona already developed. My objective was to design an intuitive, user-centric app to meet her needs and goals. But, that's what everyone wants.

To distinguish Perfect Properties, I created:

A vibrant, attractive color palette and typography that suited the persona's tastes. Blue, purple, and green hues lend an optimistic air for inexperienced investors.

A compact layout of property documentation. Most real estate apps require a user to scroll… and scroll… and scroll to find critical information, such as purchase history, building permits, and nearby schools. Not here. Perfect Properties consolidates this background info with expandable cards below the property listing.

An investor education feature, which allows users to quickly look up key terminology and concepts, so that they can feel informed and confident in their enterprise.

For this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.

Please feel free to explore the project journey in greater detail below.

Role

Role

Role

Lead designer

Lead designer

Lead designer

with mentorship by Chiara Crispino

Tools Used

Tools Used

Tools Used

Timing

Timing

Timing

February - April 2023

February - April 2023

February - April 2023

part-time



I was handed a brief with a primary persona already developed. My objective was to design an intuitive, user-centric app to meet her needs and goals. But, that's what everyone wants.

To distinguish Perfect Properties, I created:

A vibrant, attractive color palette and typography that suited the persona's tastes. Blue, purple, and green hues lend an optimistic air for inexperienced investors.

A compact layout of property documentation. Most real estate apps require a user to scroll… and scroll… and scroll to find critical information, such as purchase history, building permits, and nearby schools. Not here. Perfect Properties consolidates this background info with expandable cards below the property listing.

An investor education feature, which allows users to quickly look up key terminology and concepts, so that they can feel informed and confident in their enterprise.

For this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.

Please feel free to explore the project journey in greater detail below.

Point of View

User stories.
User flows.

Ideation

Responsive grids & layouts.
Mood board.

Prototyping & Testing

Wireframes. Prototypes.
A/B Testing.

Refining the Design

Style Guide (excerpted).
Mockups.

Deliverables Hand Off

Organized files for future product development.

Retrospective

Every mistake a lesson.
Every lesson an opportunity.

Point of View

User stories.
User flows.

Ideation

Responsive grids & layouts.
Mood board.

Prototyping & Testing

Wireframes. Prototypes.
A/B Testing.

Refining the Design

Style Guide (excerpted).
Mockups.

Deliverables Hand Off

Organized files for future product development.

Retrospective

Every mistake a lesson.
Every lesson an opportunity.

Point of View

User stories.
User flows.

Ideation

Responsive grids & layouts.
Mood board.

Prototyping & Testing

Wireframes. Prototypes.
A/B Testing.

Refining the Design

Style Guide (excerpted).
Mockups.

Deliverables Hand Off

Organized files for future product development.

Retrospective

Every mistake a lesson.
Every lesson an opportunity.

Special thank you to my UI mentor, Chiara Crispino.

Special thank you to my UI mentor, Chiara Crispino.