erfect Properties
Accessible real estate investing
erfect Properties
Accessible real estate investing
Overview
This is a user interface (UI) case study completed for the UI Specialization module of the
CareerFoundry UX Design Program.
The purpose was to learn and apply visual design best practices in the context of a UX design project.
A brief was supplied with finished design deliverables such as discovery, user research,
persona, and user stories.
This setup helped prepare me for potential future projects where I may again be the recipient of completed deliverables from the initial discovery phase, and would be subsequently responsible for advancing the design.
Overview
This is a user interface (UI) case study completed for the UI Specialization module of the CareerFoundry UX Design Program.
The purpose was to learn and apply visual design best practices in the context of a UX design project. A brief was supplied with finished design deliverables such as discovery, user research, persona, and user stories.
This setup helped prepare me for potential future projects where I may again be the recipient of completed deliverables from the initial discovery phase, and would be subsequently responsible for advancing the design.
Overview
This is a user interface (UI) case study completed for the UI Specialization module of the
CareerFoundry UX Design Program.
The purpose was to learn and apply visual design best practices in the context of a UX design project.
A brief was supplied with finished design deliverables such as discovery, user research,
persona, and user stories.
This setup helped prepare me for potential future projects where I may again be the recipient of completed deliverables from the initial discovery phase, and would be subsequently responsible for advancing the design.
Business Case
The majority of real estate web apps focus on buying and selling homes where end users to live in.
But, for those interested purely in real estate investment as a wealth-building tool, there are significantly fewer purpose-driven platforms. Thus, a market opportunity exists to cater specifically to investors, especially those who are relatively new or venturing into this asset class for the first time.
Perfect Properties sets itself apart as a hyper-focused real estate investment platform, featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.
Business Case
Buying real estate has never been easier, thanks to a plethora of dedicated online platforms. For a majority of users, the objective remains to purchase a primary residence to live in.
But, for those interested purely in real estate investment as a wealth-building tool, there are significantly fewer purpose-driven platforms. Thus, a market opportunity exists to cater specifically to investors, especially those who are relatively new or venturing into this asset class for the first time.
Perfect Properties sets itself apart as a hyperfocused real estate investment platform, featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.
Business Case
The majority of real estate web apps focus on buying and selling homes where end users to live in.
But, for those interested purely in real estate investment as a wealth-building tool, there are significantly fewer purpose-driven platforms. Thus, a market opportunity exists to cater specifically to investors, especially those who are relatively new or venturing into this asset class for the first time.
Perfect Properties sets itself apart as a hyper-focused real estate investment platform, featuring a series of tools to onboard users efficiently, tailor personal investment profiles, and access educational guidance to achieve success.
Role
Role
Role
Lead designer
Lead designer
Lead designer
with mentorship by Chiara Crispino
Tools Used
Tools Used
Tools Used
Timing
Timing
Timing
February - April 2023
February - April 2023
February - April 2023
part-time
The Approach
The Approach
The Approach
I applied a user-centric process using the Design Thinking framework to design a responsive web app using information already supplied in the brief.
For this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.
Please feel free to explore the project journey in greater detail below.
I applied a user-centric process using the Design Thinking framework to design a responsive web app using information already supplied in the brief.
For this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.
Please feel free to explore the project journey in greater detail below.
I applied the Design Thinking method with a user-centric process to build upon the groundwork already noted in the brief.
So, for this project I began with task analyses and user flows, and then carried the design all the way through presentation-ready mockups.
Please feel free to explore the project journey in greater detail below.
Point of View
User stories.
User flows.
Ideation
Responsive grids & layouts.
Mood board.
Prototyping & Testing
Wireframes. Prototypes.
A/B Testing.
Refining the Design
Style Guide (excerpted).
Mockups.
Deliverables Hand Off
Organized files for future product development.
Retrospective
Every mistake a lesson.
Every lesson an opportunity.
Point of View
User stories.
User flows.
Ideation
Responsive grids & layouts.
Mood board.
Prototyping & Testing
Wireframes. Prototypes.
A/B Testing.
Refining the Design
Style Guide (excerpted).
Mockups.
Deliverables Hand Off
Organized files for future product development.
Retrospective
Every mistake a lesson.
Every lesson an opportunity.
Point of View
User stories.
User flows.
Ideation
Responsive grids & layouts.
Mood board.
Prototyping & Testing
Wireframes. Prototypes.
A/B Testing.
Refining the Design
Style Guide (excerpted).
Mockups.
Deliverables Hand Off
Organized files for future product development.
Retrospective
Every mistake a lesson.
Every lesson an opportunity.
Special thank you to my UI mentor, Chiara Crispino.
Special thank you to my UI mentor, Chiara Crispino.