Planning

Research

Writing

iSound
More than hearing. Understanding.

Design Approach

Wireframes + Prototypes

What if Apple applied its legendary design capabilities to develop a medical device that treats hearing loss?

What if - leveraging its established Health app ecosystem, hardware supply chain, and operational "know-how" - Apple could deliver a market-leading device at an affordable price point?

What if - on the heels of the 21st century mobile revolution and success with the iPod, iPhone, iPad, and iWatch - Apple decided to enter the the biggest medical device market in history?

What would that look like?
What would that sound like?

Those are the questions.

Here is one answer:

iSound

A revolutionary hearing aid and integrated responsive app.

Legendary quality with revolutionary capability.

Why take this chance? And, why now?
The business case, below.

Behind all the visuals lies a strategic, conscientious process to develop a plausible design concept.

Learn how iSound came to be, starting with extensive market & user research.

Behind all the visuals lies a strategic, conscientious process to develop a plausible design concept.

Learn how iSound came to be, starting with extensive market & user research.

Behind all the visuals lies a strategic, conscientious process to develop a plausible design concept.

Learn how iSound came to be, starting with extensive market & user research.

What did the research teach?
Here are the lessons.

What did the research teach?
Here are the lessons.

What did the research teach?
Here are the lessons.

Witness the conceptual product life cycle from rough draft wireframes to immersive prototypes.

Witness the conceptual product life cycle from rough draft wireframes to immersive prototypes.

Witness the conceptual product life cycle from rough draft wireframes to immersive prototypes.

User testing protocols gave all the feedback required to enhance the product design - especially for accessibility and ease of use.

User testing protocols gave all the feedback required to enhance the product design - especially for accessibility and ease of use.

User testing protocols gave all the feedback required to enhance the product design - especially for accessibility and ease of use.

With mockups, you can see for yourself how we might hear in the future, thanks to Apple, Inc.

How might we bring this concept to life?
Hear me out.

Interested to learn more?

Interested to learn more?

Interested to learn more?

Connect

Connect

Connect

Bibliography