Why use AI to conduct an audit?
Since October 2023, ChatGPT-4 offers the ability to analyze images, such as screenshots. This has the potential to enhance design audits. Specifically, UX/UI evaluations of landing pages like the one below for Nike menswear.

As with any use of AI, the intent here is to showcase the potential for the tool as a viable supplement that can accelerate design workflows. It is not intended as a replacement for in-depth auditing, including translating findings and analysis into actionable design iterations.

Below, I present the prompt and accompanying response used to conduct this brief audit.

Prompt
You are conducting a UX and UI audit for Nike.com. Specifically, you are evaluating how Nike can improve visual communication on this web page and indicate sustainable product choices.

Response
Indicating Sustainable Product Choices:

  1. Special Icon: Introduce a special icon or badge that can be displayed next to sustainable products. This icon should be easily distinguishable and should signify sustainability, such as a leaf or a recycled logo.


  2. Filter Option: Add a "Sustainable Products" filter in the product search or category selection, allowing users to view only eco-friendly products.


  3. Color Coding: Use a specific color (perhaps green or another earth tone) to indicate sustainable products. This color could be applied to product names, prices, or background tiles.


  4. Dedicated Section: Consider creating a dedicated section or tab for sustainable products on the homepage. This could be named "Eco Collection" or "Green Choice".


  5. Information Pop-Up: When users hover over a sustainable product, show a pop-up or tooltip with brief information about how the product is sustainable, e.g., "Made with 50% recycled materials."


  6. Education: Include a small section or link on the page that educates users about the importance of sustainable choices and how Nike is contributing. This not only informs but also builds trust.


  7. Storytelling: Highlight a particular sustainable product with a short story - where the materials come from, the community it benefits, etc. Storytelling can engage users emotionally and make them more likely to support sustainable products.


In summary, while the current design is clean and aligns with Nike's branding, there's room to improve visual communication and emphasize sustainable product choices. By implementing the above suggestions, Nike can enhance user experience and promote its eco-friendly products more effectively.

Concluding Statement
Impressively, ChatGPT-4 produced the above audit within a matter of minutes. However, in my own experience, AI is best applied as a designer's assistant capable of initializing certain tasks, rather than completing all the work necessary to produce a high-quality deliverable.

In this case, significant additional design work would be necessary, including assessing each recommendation against business objectives, evaluating specific methods and tools to apply accepted recommendations, ideating low-to-high fidelity iterations, and subsequent testing - among other potential scope tasks.

© 2025 James Hinkamp